Tesni’s Corporate Social Responsibility will seek to:
Engage in partnerships that will achieve the following objectives:
Alignment with and help to build the Tesni Brand.
Reaching the target market segments.
Offering high visibility and positive press opportunity (where Tesni can be weaved into the editorial to maximise brand exposure).
Added value e.g. co-funding from organisations such as Arts & Business, or in partnership with wider stakeholders.
Value for money which cannot be better achieved by other marketing campaigns (i.e. advertising).
Tesni Brand values to be considered in all partnership proposals:
Quality (of product and lifestyle).
Craftsmanship & talent.
The contemporary – heritage mix.
Mixed customer segmentation and locality and consideration of (i) site – specific partnership proposals (ii) location specific – Flintshire / Shropshire / Liverpool (iii) UK-wide.
Utilised internal comms – informing and celebrating partnerships with the Tesni employees to facilitate a sense of pride and ownership.
We are pleased to consider approaches for partnerships that meet most or all of this criteria. They will be considered on a case by case basis and decisions are made at the discretion of the Board of Directors. If you would like to find out more please contact Mandy Tyrer at firstname.lastname@example.org